How music is produced makes big difference, it's not a secret that social and psychological skills are crucial to mastering the foundations of music production: Songwriting, Arranging, Tracking, Editing, Mixing and Mastering. Only when you have that extensive knowledge you will get prime results.
The digital transformation that the society is undergoing affects both trademarks way to communicate and promote itself. Selecting the right communications tools depends upon on the task and the communications characteristics. There is definitely a great need for strategic expertise.